Kantar‘s “2025 Marketing Trends Report” has been released and there’s a page dedicated to inclusion, entitled “Woke and definitely not broke: The inclusion imperative”.
Here are the highlights:
➡️ Inclusion is a key growth driver often underestimated by marketers despite clear evidence of its impact.
➡️ “A generational shift has opened the door to a wider range of identities, while also creating a new culture that expects everyone to be welcomed and understood.”
➡️ 8 in 10 people globally consider diversity and inclusion in buying decisions, especially Gen Z, Millennials, LGBTQ+ communities, and people with disabilities or neurodivergence.
➡️ By 2050, 1 in 4 people will be African, offering brands a major opportunity to connect with diverse audiences.
➡️ 89% deem inclusion important in emerging economies compared to 71% in developed markets.
➡️ “In 2025, brands will need to embrace the inclusion imperative as more than just a box to tick.”
Download the Full Report here.
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