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As the industry shifts, many leaders, marketers, brands and organizations are looking to (and feeling the pressure to) better integrate inclusion into their marketing. It’s the right thing to do, and it’s emerging as a key strategy to stay competitive and win more market share.
But how? The latest reports, data and consumer preferences continuously prove that Inclusive Marketing is effective marketing. Yet there are few resources on what Inclusive Marketing actually is or how to do it.
Inclusive marketing is the future of marketing, and these pages are your trusted guide. This book is a must-read for anyone interested in creating or influencing more inclusive marketing.
Limited Time Offer: Get Up to 50% off bulk pre-orders of paperback copies for your team, students, or clients. A great option for professors or professional development managers who want to upskill and develop their team.
This book was co-created by inclusion, marketing and research experts, all with lived experience of different dimensions of diversity. Our collaborative approach to this book values and centres those diverse lenses.
Tammy Tsang (she/her) is the co-founder of AndHumanity, Inclusive Marketing Agency. As a maverick business owner, she holds a lifelong passion for diversity and inclusion. She is certified in Leadership & Inclusion, and is a founding member of the Global Inclusive Marketing Alliance. Over the years, her work has been recognized internationally including features in Marketing Magazine and at the Global American Marketing Association (AMA) Conference, and she has spoken on several major publications including CTV News, PR News, CBC TV & Radio and CKNW, Bill Goode Show, Business News Daily and many more.
Sonia Thompson (she/her) is an inclusive marketing strategist and consultant, as well as the CEO of Thompson Media Group, where she helps companies deliver inclusive and remarkable customer experiences that win over consumers. She writes weekly columns for Forbes and Inc. magazine where she covers how belonging, inclusive marketing, and remarkable customer experiences fuel growth and customer loyalty.
Sana Khaliq (she/her) is a researcher, daughter, sibling, lifelong student, and advocate. A first generation Pakistani settler on the traditional territories of the Neutral, Anishinaabeg and Haudenosaunee peoples, Sana has a Masters in Sociology and Legal Studies from the University of Waterloo. With her multi-industry and interdisciplinary experience, she strives to connect social justice, research, and community building work with marketing. Sana is on various youth advisory committees and a board member for It Gets Better Canada. In her spare time, she’s often found trying to finish her many creative side projects while enjoying a cup of chai.
Adeline Huynh (she/her) is the CEO of The Commons, a diversity + inclusion strategy firm. With almost 15 years of leadership experience in the field of DEI, she has worked in large public sector organisations as well as with private sector businesses to bring about corporate culture shifts.
Sabre Pictou Lee (she/her) is Mi’kmaq from Eel River Bar First Nation in New Brunswick, and the co-founder and CEO of Archipel Research & Consulting. She is a much sought-after Indigenous liaison and researcher – having worked in Indigenous-related programme development, facilitation, policy development and analysis.
With this expertise, Sabre seeks to build bridges between Indigenous and non-Indigenous organisations. Sabre holds a Juris Doctor of Law with a specialization in Indigenous and Aboriginal Law from Dalhousie University, an M.A. in Indigenous and Canadian Studies from Carleton University and a B.F.A. in Art History and Indigenous Studies from Concordia University.
Majid Khoury (He/Him) has been working in research for over 30 years making him one of the most experienced researchers in the country. He works with brands operating globally and on national multi-language campaigns geared towards diverse groups. Majid has seen what works well, and what does not, when it comes to DEI practices in marketing.
Sydney McNeill (they/them) is a strategist, a communicator, an inclusion advocate and educator, a parent, and an interdisciplinary Master’s student. They are currently completing their Masters in Interdisciplinary Studies at Royal Roads University, merging the fields of social justice, leadership and communications. As a white (Scottish/Norwegian) settler, they are incredibly grateful to enjoy life on Treaty 6 territory in Amiskwaciwâskahikan (Edmonton). They are queer and multiply neurodivergent; and these are lenses they bring proudly to all of their work. In their spare time, they write poems, read everything, admire the bees, enjoy nature, collect rocks, and try very hard not to kill their plants.
Adapted from Dr. Bennett’s Developmental Model of Intercultural Sensitivity, our self-assessment tool can help you learn how inclusive your brand is, as well as next steps and tips to improve.
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