Insights

This image centers on a young BIPOC graduate wearing a traditional black graduation cap with a flat top and a dangling tassel. Their face is in profile, and they are gazing slightly upward, suggesting ambition or hope for the future. The backdrop is an abstract composition, featuring a Canadian flag, its red maple leaf slightly obscured.

A Major Opportunity for Canadian Higher Ed Institutes Today

It’s 2025, and Post-Secondary institutes in Canada have a major opportunity right now…

Why? First, let’s look at the statistics:

✅ 77% of Canada’s universities explicitly reference equity, diversity and inclusion in their strategic plans or long-term planning documents.

❌ However, lack of resources and lack of funding stifles any major progress (we’ve heard this before!). For example, of those institutions with EDI offices, 32% have one or less full-time equivalent staff (!)

Why are these statistics important?

➡️ With Trump’s anti-DEI platform that helped him win the presidency in the US, he will surely put more pressure on US universities and colleges to mute/eliminate DEI policies.

➡️ However, consumer demand – especially with younger generations – still showcase a consistently growing desire for inclusion.

➡️ Thus, if Canada’s post-secondary institutes start investing in DEI as they should (and as their plans have laid out), they should be a very viable opportunity to a lot of prospective students just north of the border.




Visit our Higher Ed Inclusive Marketing Online Hub and keep up-to-date and informed on all things relevant to Higher Ed Inclusive marketing, advertising and communications across the globe.

Share
Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on tumblr
Share on email
Share on print
decorative branded image (texture)

BRAND INCLUSION
SELF-ASSESSMENT TOOL

Where does your brand actually stand?

Most brands overestimate how inclusive they are. Our self-assessment tool gives you an honest read on where you are, and a clear path toward where you need to be.

Because you can’t engineer better connection without first understanding the gaps.

Allies Network

The people at the center of the work.

Our Equity-Deserving Allies Network isn’t a roster, it’s a commitment. These are the community members, cultural consultants, and lived-experience experts who are embedded in our process from day one.

Nothing about us. Without Us.

Newsletter

Stay sharp. Stay accountable.

Insights, frameworks, and cultural intelligence for marketers who want to do this right. No filler. No performance. Just the thinking that helps you build brands that belong.
Where do you land on the Brand Inclusion Curve? Get tips and insights.

Subscribe

Treat others as they would want to be treated. We promise to only send you content that is relevant to marketing, diversity and inclusion.