Excerpt: Why is it that contact with persons from other cultures so often is frustrating and fraught with misunderstanding? Good intentions, the use of what one considers to be a friendly approach, and even the possibility of mutual benefits don’t seem to be sufficient— to many people’s surprise. A worse scenario is when rejection occurs just because the group to which a person belongs is “different .” It’s appropriate at this time of major changes in the international scene to take a hard look at some of the reasons for this. New proximity and new types of relationships are presenting communication challenges that few people are ready to meet.