We’ve heard it a lot that measuring something as intangible as “inclusion” in marketing and communications seems impossible. That’s why one of our favourite parts of our book, “Authentically Inclusive Marketing” is in our “Inclusive Marketing Benchmarks” section in the final chapters.
There’s a table like this (pictured below) for all phases including Research, Strategy, Design, Language, etc. that breaks down everything from “inactivity” to “best practices” which helps makes all this work more tangible.
Check out details on the book here, as well as where you can purchase a copy: https://andhumanity.co/authentically-inclusive-marketing-book/