Contrary to popular belief: you can easily measure Inclusivity in Marketing and Communications

We’ve heard it a lot that measuring something as intangible as “inclusion” in marketing and communications seems impossible. That’s why one of our favourite parts of our book, “Authentically Inclusive Marketing” is in our “Inclusive Marketing Benchmarks” section in the final chapters.

There’s a table like this (pictured below) for all phases including Research, Strategy, Design, Language, etc. that breaks down everything from “inactivity” to “best practices” which helps makes all this work more tangible.

Photo of a book opened up to showcase a table spanning across 2 pages that describes Inactivity, Reactivity, Proactivity, Progressive, and Best Practices for Marketing Departments as a whole.

Check out details on the book here, as well as where you can purchase a copy:

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How inclusive is your brand?

Adapted from Dr. Bennett’s Developmental Model of Intercultural Sensitivity, our self-assessment tool can help you learn how inclusive your brand is, as well as next steps and tips to improve.

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Where do you land on the Brand Inclusion Curve? Get tips and insights.