Today, we celebrate a life that was unfairly cut short.

Alden E. Habacon was not only our agency’s first advisor and mentor, but more importantly, a cherished long-time friend of our Co-Founders, Tammy Tsang and Matthew Tsang. They have shared their condolences and love with the family directly.

Alden dedicated his life to the underrepresented – he made people who were often forgotten feel seen and heard, he mentored so many people and believed in them and his work in the inclusion space was often unprecedented. He made inclusion work accessible and relevant, and his teachings were a guiding light for us, especially in the early years of our agency.

His approach to inclusion work was not to follow trends, but to follow his heart. He was non-judgemental even to those who were judgemental of him, and he never spread hate; his only revenge was to be successful.

Below, we share a TEDxVancouver video from over 15 years ago, where you can see his vision and passion for this subject, and how inspiring he was and is to so many people who yearn to merely be seen.

RIP Alden, we’ll miss you ❤️