In a very enlightening article by LGBTQ Nation that references various studies, it’s revealed that brands will suffer more when they succumb to anti-LGBTQ backlash rather than continue supporting it.
Here are 6 statistics that stood out to us:
➡️ “79% of all adults said they felt comfortable or indifferent about gay and lesbian representation in a brand’s marketing efforts”
➡️ “74% said they’d feel similarly about transgender representation in a brand’s marketing efforts”
➡️ “For every Gen Z consumer supporting brands that back down from LGBTQ+ advertising, there are three Gen Z consumers that would withdraw support from brands that would acquiesce to anti-LGBTQ attacks.”
➡️ “Among the self-identified LGBTQ+ community members, 65% said they’ve felt underrepresented in brand advertisements”
➡️ “Nearly one in four teenagers identify as non-heterosexual”
➡️ “Out of 2,500 adults who don’t identify as LGBTQ+, 70% believed companies should publicly support the LGBTQ+ community through inclusive policies, advertising, and sponsorships”
Read more about the studies they reference here.