Several people are standing in very crowded area facing away from the camera. The age range seems to be quite young - people in their late teens or twenties, and they're wearing various clothing, however, one person stands out wearing a rainbow flag draped behind their back like a cape.

Studies Shows that 2SLGBTQIA+ Marketing works

In a very enlightening article by LGBTQ Nation that references various studies, it’s revealed that brands will suffer more when they succumb to anti-LGBTQ backlash rather than continue supporting it.

Here are 6 statistics that stood out to us:

➡️ “79% of all adults said they felt comfortable or indifferent about gay and lesbian representation in a brand’s marketing efforts”

➡️ “74% said they’d feel similarly about transgender representation in a brand’s marketing efforts”

➡️ “For every Gen Z consumer supporting brands that back down from LGBTQ+ advertising, there are three Gen Z consumers that would withdraw support from brands that would acquiesce to anti-LGBTQ attacks.”

➡️ “Among the self-identified LGBTQ+ community members, 65% said they’ve felt underrepresented in brand advertisements”

➡️ “Nearly one in four teenagers identify as non-heterosexual”

➡️ “Out of 2,500 adults who don’t identify as LGBTQ+, 70% believed companies should publicly support the LGBTQ+ community through inclusive policies, advertising, and sponsorships”

Read more about the studies they reference here.

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