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Foundationally, AndHumanity was built on the principles of inclusion, which means that our model was created purposefully to include allies throughout our entire process – all the way from strategy and briefs to the creative work. We include our allies in every step of the process in order to ensure our work is truly inclusive.
Our partnerships with these allies – whether they be individuals or organizations – are always mutually beneficial, and we cherish these relationships deeply, holding them in the highest regard. We seek out allies with similar values who share the same desire to ensure accurate and authentic representation in the media. Our goals are to advocate for diverse role models and to educate each other on the unique nuances of various cultures and dimensions of diversity.
Many equity-deserving groups are underrepresented in the marketing industry. But you need a lens of lived experience to create truly inclusive marketing and resonate with your diverse customer base. We seek out unrecognized talent from equity-deserving groups, so we’re not borrowing from the same pool of freelancers agencies are all fighting for. And we partner with advocacy organizations, because we know the importance of positive impact. We’re injecting real, raw, honest talent from the most underrepresented communities because it’s the right thing to do, and because it results in better marketing.
We partner with advocacy organizations that represent the underrepresented. These may be organizations representing BIPOC (Black, Indigenous, People of Colour), LGBTQ2S+, people with invisible or visible diverse-abilities, people of various socioeconomic statuses and ages, as well as the intersection of all these lived experiences. We realize this list is by no means exhaustive. Our ultimate purpose is for all individuals to truly belong as they are.
Each partnership is unique, however, all are mutually beneficial to all parties involved. We are seeking long-term relationships based in mutual respect and trust. We have open, honest relationships, and are seeking to support these organizations to expand their reach, refine their communications, and provide them with paid and in-kind opportunities to help impact media in a positive way. For example, as part of the partnership, we may call on organizations for community insights, consulting, advising, call-outs or speaking opportunities.
If you’re an advocacy organization that’s interested in becoming one of our partners, please fill in this form and we’ll reach out to you.
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