A diverse group of 20-30+ year olds are convening in a meeting room with their laptops and notepads out. The walls of the room are white and there's a bulletin board with post-it notes pinned to it in the background

“Nothing About Us, Without Us” means Co-Creation, not Validation

One of our most important mottos at AndHumanity is “nothing about us, without us”. In essence, it means including underrepresented voices in all the work that a brand does. You can read all about our belief in this motto and the approach to it here.

However, oftentimes, brands are misinterpreting what it means to equitably include underrepresented voices – especially when it comes to overarching business strategies and decisions.

So here’s a reminder; this is around the time that brands are developing their 2024 Marketing and Communications plans. It’s an extremely crucial period in which business leaders can give power to the underrepresented communities that they rely on for their business’ success.

This is when leaders should be involving the voices of equity-deserving groups, not until after the plans are done. The underrepresented don’t want to validate what others have created, they want to influence and co-create it with the decision-makers.

Bring them in now.
Give them a voice now.

Tomorrow is already too late.

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