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"What's the story behind the 'AndHumanity' name?"

AndHumanity | The Story Behind Our Name

Do you know the story of our name?

Our name “AndHumanity” correlates with our foundational and philosophical belief in the potential of the MarComms industry. The thing is, as marketers, communicators, content creators etc. we have this magical opportunity at our fingertips; we are often tasked to make things out of nothing – a blank canvas to write, illustrate, photograph, and just create. But with this magical opportunity, comes a responsibility. Billions and billions of people see the content our industry creates, and we believe that – as a whole – we need to use this opportunity (and privilege) to shift perceptions for the better. What we create can shape people’s perceptions of themselves, each other, and beyond. So, we have to portray the world as we actually see in front of us – beyond the surface – with all the nuances, flaws, and true depth that we as humans have, which is not always the case in the media.

With all that said, beyond all the business implications of inclusive MarComms work, we believe in our industry’s responsibility to humanity. Thus, “AndHumanity”.




Learn more about what we do and who we do it for on our services page.

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