A messaging transformation rooted in justice, dignity, and systemic change.
The Project
This project focused on extensive research to build an inclusive, community-informed messaging platform that ensures Food Lifeline’s communications reflect the lived experience of those denied their right to food. While many hunger relief efforts emphasize food distribution, this platform shifts the narrative—moving beyond charity to center food justice, lived experience, and systemic change.
Our unique approach
Food Lifeline desired an evolution to its messaging in order to more accurately reflect its heart and mission, moving beyond transactional, dominant-culture narratives of “food in, food out” to one that truly centres community, dignity, and justice. Grounded in equity and lived experience, this shift ensured that messaging honours the right to nourishing, culturally relevant food for all while deepening connection, impact, and advocacy. The community-Informed inclusive Messaging Platform serves as a foundation, ensuring that Food Lifeline’s communications align with its values, mission, and evolving role in food justice.
Guided by “Nothing About Us, Without Us,” AndHumanity led an extensive research process, and alongside community members, agency partners, and food justice advocates, created a strategic messaging framework and outreach plan. Every element—from language to storytelling to audience engagement—was shaped by those with lived experience. The result? A resonant, impactful approach that amplifies voices, fosters connection, and positions Food Lifeline as not just a provider of food, but a catalyst for long-term change.
Deliverables
- Community Engagement Research
- Employee Engagement Research
- Analysis and Insights Reporting
- Messaging Strategy
“Add a quote here from the client if one exists. If there isn’t, we can maybe try getting one from the internal team who was involved in the project who wants to celebrate a success, avoiding only celebrating the client.”
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