Canada Media Fund

Uniting diverse voices to reshape the future of Canadian storytelling

We helped shape Canada Media Fund’s EDIA strategy by listening deeply to communities across the country.

ID: Three diverse people are captured in dynamic poses against a neutral gray background, showcasing vibrant energy and creativity. On the left, one person with dark skin tone and an afro hairstyle is mid-motion, wearing a white t-shirt, blue jeans, and sneakers. They have visible tattoos on their arms and are accessorized with a necklace and wristbands. In the centre, another individual with medium skin tone is leaping through the air, dressed in a dark suit with black shoes, exuding confidence and movement. To the right, a third person with light skin tone and long blonde hair is standing confidently, wearing a stylish jacket with contrasting colours and a shiny, reflective skirt. The overall composition highlights diversity and artistic expression, emphasizing motion, style, and personality.

The Project

AndHumanity supported the Canada Media Fund’s (CMF) 2024-2027 Equity, Diversity, Inclusion, and Accessibility (EDIA) strategy by leading research sessions and bilingual community engagement across Canada. AndHumanity’s expertise in integrating inclusive principles into traditional research practices helped refine CMF’s strategy – ensuring transparency, accessibility, and meaningful community input.

Our unique approach

AndHumanity facilitated five engagement sessions—two virtual (English and French) and three in-person (Montréal, Vancouver, and Toronto). These sessions fostered open dialogue, trust-building, and direct feedback, strengthening CMF’s commitment to supporting equity-deserving communities. Additionally, the team summarized key insights, advised on transparent communication strategies throughout the process, and ensured inclusive language and accessibility within the strategy.

Overall, the research gathered perspectives from diverse communities all across Canada and emphasized clear funding allocation and decision-making, further positioning CMF as a leader in systemic change. This engagement not only directly shaped CMF’s EDIA 2.0 strategy, but strengthened CMF’s relationships with industry and community members across the country, reinforcing its role as a champion for equity in Canadian media.

Deliverables

Community Engagement Research
Employee Engagement Research
Analysis and Insights Reporting

ID: A stylized studio photoshoot featuring five people with varying skin tones posing in front of a neon-lit geometric background. They wear contemporary street-style clothing in shades of blue, white, and beige. The person in the foreground, with light brown skin, a beard, and a white knit beanie, gazes intently at the camera while touching their face. To their left, a person with deep brown skin and long braids, wearing a loose striped shirt, extends an arm outward. Behind them, a light-skinned person with short curly hair, wearing a blue bandana, poses with one hand resting on their chin. To their right, another person with dark brown skin and dark braids leans slightly forward, exuding confidence. On the far right, a person with a gray beard, deep brown skin, and a newsboy cap points toward the camera with a friendly expression. The white CMF logo overlays the group, integrating seamlessly into the vibrant neon-lit.

ID: A blue background with the Canada Media Fund logomark in white shown in the centre. The shape of the logomark is an outline of an abstract Z or zig-zag-like shape with pointy ends. It could also be interpreted as an outline of a shape of triangular arrows that are offset, and pointing in opposite directions.

“Add a quote here from the client if one exists. If there isn’t, we can maybe try getting one from the internal team who was involved in the project who wants to celebrate a success, avoiding only celebrating the client.”

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