SeeMe Index recently released its 2025 results for beauty brands with the top 15 “certified inclusive” brands ranked from top to bottom. We’ve highlighted all that and more below.

Firstly, for those unaware of the SeeMe Index, here’s a brief write-up from their website:

“Launched in 2023 by ex-Google Executives Asha Shivaji and Jason R. Klein, the SeeMe Index brings objective measurement to brand inclusivity efforts by leveraging responsible AI. This addresses a crucial brand need to authentically reach and engage diverse groups. As a woman of color and a gay man, the two have drawn from their experiences at Google to provide a data-driven source of truth that empowers both brands and consumers to live inclusively.

The SeeMe Index serves as a reliable, evidence-based benchmark that helps brands improve their external marketing efforts while enabling consumers to make informed purchasing decisions based on inclusivity.”

We’re happy to announce that the results of the report are definitely worth celebrating! 🎉🎊

Here are just some of the major highlights:

➡️ Inclusion = profit 📈: Inclusive brands outperformed their less inclusive competitors by 3 percentage points

➡️ Disability-Conscious Design Increases 📈: Product designs catering to disabilities have doubled, rising from 11% in 2023 to 22% in 2025.

➡️ Larger Body Representation Grows 📈: The presence of larger bodies in advertisements increased from 2.9% in 2023 to 3.8% in 2025.

➡️ Wider Age Inclusion Increases 📈: Individuals aged 55 and older are receiving 2% of screen time in ads. This is up significantly from only 0.8% in 2023.

➡️ Increased Support of Specific Communities 📈: 73% of beauty brands have a brand purpose with initiatives that support specific communities. This is up from 70% in 2023.

And as promised, here are the top 15 “Certified Inclusive” brands ranked from highest to lowest:

1. e.l.f. Beauty
2. Dove
3. Maybelline New York
4. Rare Beauty
5. PATTERN Beauty by Tracee Ellis Ross
6. MAC Cosmetics
7. EADEM
8. L’Oréal Professionnel Paris
9. Haus Labs By Lady Gaga
10. Topicals
11. Glow Recipe
12. Carol’s Daughter
13. ONE/SIZE by Patrick Starrr
14. Tarte Cosmetics
15. amika

Download the full SeeMe Index Report for beauty brands here.