We define Inclusive Marketing as elevating underrepresented voices and diverse role models by channelling authentic brands and creating thoughtful content, which deepens customer loyalty and influences positive social change.
In short, all of them. Underrepresented groups include, but are not limited to, racialized folks (including Indigenous, Black and People of Colour), 2SLGBTQIA+, people with invisible or visible diverse-abilities, people of various socioeconomic statuses and ages, as well as the intersection of all these lived experiences. We realize this list is by no means exhaustive. Our ultimate purpose is for all individuals to truly belong as they are.
Our organizational structure and process is built specifically to work with allies in these equity-seeking groups. We build mutually beneficial partnerships that are long lasting, and we ensure to protect and value these relationships.
If you would like to be a partner with us, please fill out an application on our Allies page.
After our Co-Founder, Tammy, discovered that most Inclusive Marketing was done mainly by marketers without Diversity, Equity, and Inclusion (DEI) Training, she partnered with DEI Experts to train herself and her agency.
During this process, she came up with the idea of developing a framework based on Dr. Bennett’s Developmental Model of Intercultural Sensitivity, TWI Inc and ODR Inc. and apply it to Inclusive Marketing. This is the framework that is used in order to identify where a brand is on the curve, which in turn helps create tangible strategies and next steps that allow these brands to move up the curve and become more inclusive.
Learn the full story about how this framework was created here.
The AndHumanity Brand Inclusion Self-Assessment Tool allows any employee of an organization to answer a series of questions and discover where on the curve their organization lands in the AndHumanity Brand Inclusion Framework. This tool helps organizations educate themselves on where they sit on the curve, as well as how they can move up the curve.
The self-assessment should take no longer than 8 minutes.
Here are 5 things you’ll get out of the self-assessment:
- Learn where you sit on the AndHumanity Brand Inclusion Framework.
- An overview definition of the phase your brand is in.
- How it manifests in your workplace operations and marketing/communications.
- Examples of other Brands and Advertisements in this phase.
- What actionable next steps you can take if you’d like to move up the curve.
For a more accurate and detailed assessment of where you sit on the curve, please feel free to contact [email protected]
